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Strategy Strategic marketing MAKING SOCIAL MEDIA WORK IN B2B MARKETING  Companies are still learning about how to use the likes of Facebook and Twitter as a way to reach and engage consumers, so it should come as little surprise that those who work dominantly in business-to-business transaction migh...07 January 2012 Read full article
Governance Board composition GREATER INDEPENDENCE IN EVIDENCE IN US BOARDS  Boards of directors of US corporations have generally been very independent of management, if you judge independence purely on the basis of their formal ties to the company. But that's not always how it works out in practice. Ac...07 January 2012 Read full article
Responsiveness Banking and finance 'WE ALL HAVE REASONS FOR MOVING ...'  That line in a poem by Mark Strand wasn't intended to bring investment bankers directly to mind, but it does. "In a field," he begins, "I am the absence of field." Of, but not part of. Since the financial crisis, with its ea...07 January 2012 Read full article
views Banking and finance 'THE FAILURE OF THE ROYAL BANK OF SCOTLAND'  Even the title of this report carries the sense of gloom that fell upon the streets of many of the cities and towns in the UK in the autumn of 2008. Royal Bank of Scotland, one of the world's largest banking groups following its...16 December 2011 Read full article
reviews Strategy in practice HOW TO SUCCEED – MAKE MISTAKES  There's nothing quite like an old story being told again. Sometimes we dress them up in a new dust-jacket and it looks like a new book. But that doesn't check the essential truth that led us to believe the story we first heard ...06 January 2012 Read full article | |||||
